One of the modern trends in the real estate field is the integration of the furniture project still in the architectural plan. This means that, at the end of the project, the builder delivers to the client, not only the architectural project, but also the furniture.
This is not always an easy task to carry out, so it is essential to create strategic partnerships with furniture stores so that the strategy becomes practical.
In today’s post you will understand how to make a complete furniture project integrated into the execution plan of the work.
THE IMPORTANCE OF THE REAL ESTATE PROJECT INTEGRATED TO THE FURNITURE
The real estate plant is made up of the architectural project itself (format of the property and arrangement of the comfortable, all properly sized), electrical, hydraulic and sanitary installations and, in addition, the furniture project.
Although this is not yet unanimous in practice, it is common for architects to simulate on the ground floor how certain furniture would be arranged within the work. This helps the client to better understand the size of the spaces, allowing a complete preview of how their house will be fully furnished.
There is an aesthetic, and even a functional, difference between presenting a real estate plant with large empty spaces in the comfortable and another fully furnished, showing exactly how the environment can be used. All this is perceived by the client and adds even more value to the project, generating credibility for the construction company and the responsible team.
THE CLIENT AND THE FURNITURE PROJECT
Many clients are so attracted to architectural projects integrated with the furniture that they end up asking construction companies to include the decoration in the package, even in the budget of the work.
This is an optimal strategy to obtain discounts on the purchase of furniture: the client requesting this integration generally saves 30 to 50% on the cost price of the products.
THE ADVANTAGES FOR BUILDERS AND FURNITURE SUPPLIERS
The integration of the real estate project is also advantageous for architects and construction companies, since the chances of attracting and retaining clients and of publicizing their brand increase considerably. This happens because clients are captivated by a real estate plant that contemplates all the important points in the elaboration of a house or an apartment, recognizing the value of that planning.
In this context, the architect can optimize his profits by offering projects of higher value, but still advantageous for the client (in the end, he will save a good amount of money on the purchase of furniture).
The initiative also contributes to creating a name for the company and for the professionals involved in the project, improving the perception of the teams in the market.
THE IMPORTANCE OF STRATEGIC SOCIETIES
As you saw, it is important that the construction companies have associated companies when preparing the architectural project. Since the values related to the furniture are included in the budget that will be passed on to the client, it is possible that he prepares himself to invest in a complete home, without worrying about additional and unforeseen costs. In other words, much more practicality and less expense for the customer!